The Pin Project ~ Cha, Cha, Cha, Changes with Pinterest


Happy Birthday, Pin Project!  How is it possible that you are already a whole year old?  It seems like yesterday I was introducing you to Tailwind and you had you took your first jump in stats.  And, like every milestone, we’re getting ready for changes.  Changes with Pinterest.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

What are some of the Changes with Pinterest?

Have you gotten your Pinterest update yet?  It has been slowly rolling out to its users.  It wasn’t the cleanest of updates.  In Google Analytics, it seemed to have created a drop in your Pinterest traffic, but a gain in your Direct traffic.  It looks like it has been corrected, but it’s made getting you guys your Pinterest stats a bit interesting…

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

Another noticeable change was the combination of re-pin counts.

Instead of seeing how many time that one instance of a pin had been re-pinned, now you can see how many times that one pin has been re-pinned across all of Pinterest.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

Pretty amazing!

Plus, you can easily see who has pinned it and what they are pinning.  A great way to find similar pins that your audience is interested in.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

For Instance, I had no idea how many teachers were pinning our activity dice!  So good to know for future printables.

What are some of the Changes in Tailwind?

Another new change with Pinterest is the addition of Tribes to Tailwind.  In my opinion, this change is going to be a game changer for a lot of people.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

Tribes are a group of fellow Tailwind users sharing their pins.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

There are several ways that you can use Tribes.  And we are all still learning the best methods.

The initial reaction of most has been to create Tribes similarly to how you create group boards.  By Theme.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

However, I’m finding that this is causing a lot of repeat pins within the Tribes.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

Instead, I’m going to start using it more as the title implies.  One Tribe per group of people.

The Tribe is extremely easy to use.  When you are scheduling your pin, you just click on the Add to Tribes button.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

Next, select which Tribes you want to share with.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

Then, when it’s time to schedule your pins for the week, hop into your Tribe and see everyone else’s pins.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

They even have some tracking built into it.

The Pin Project-Changes with Pinterest-Pinterest, and all social media is always changing. We're looking a couple of the newest changes in Pinterest and Tailwind

If you’re not already using Tailwind, this is just another reason why you should give it a try.  Don’t forget, they have that free trial!

Tailwind Visual Marketing Suite

~ April 2016 ~

(All stats are based on our Pinterest sessions)

Pinterest Page Views: 78,348 – Down 2,074 views since last month

New Subscribers: 1010 – Up  413 since last month

Pinterest Followers: 5113 – Up 923 from last month

The stat that surprised me this month was our jump in new email subscribers.  Our page views went down a smidge.  But I’m also thinking this is a natural time for our traffic to drop.  The weather is getting nice, and people are getting outside and actually doing things, not just pinning things.

Top Post

This month we get to see how many times a pin has been re-pin throughout all of Pinterest!

Activity Dice: 14.3K & 6.6K re-pins. Original Post on August 18, 2015  (there are two different pins that are going strong!)

Toddler Snack Cookies: 6.3K re-pins. Original Post on April 8, 2015

MineCraft Swords: 6K re-pins. Original Post on March 2, 2015

Keepsake Toddler Craft: 3.4K re-pins. Original Post on August 13, 2015

Garage Sale Tips: 3.2K re-pins. Original Post on June 15, 2015

The Garage Sale Post is new to the list!  It officially bumped the MineCraft Torches from the running.  Plus the Toddler Snack Cookies have passed up the MIneCraft Swords.

Love it or Leave it

This month, I heavily thought about the idea of Leaving the Pin Project.  One year seems like such a natural place to close the book.  However, the more I thought about it, the more I knew that I didn’t want it to be done.  If this month taught us anything, it’s that Pinterest, as with all social media, is constantly changing.  So closing the door just didn’t seem appropriate.

So what does that mean?  It means that even though I won’t be continuing with a monthly update, the Pin Project is not over.  Plus, we have decided to do something even more exciting.  But we’re still working hard to make sure everything is ready to go.  We’ll be back with more Pinterest information in a few months.  Make sure you’re signed up to receive our emails so that you don’t miss the exciting announcement!

 

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