Something happened this month…something pretty awesome. One of our pins became a “suggested pin”. And it was glorious!
I’m not 100% sure how it happened. I even went as far as to email Pinterest for guidance as to why my pin was chosen. But it seems to be a pretty guarded secret.
Since I can’t tell you exactly what we did to make it happen, I thought I would take this month to break down this very special little pin.
Lets start with the timeline.
On October 22, 2014, I posted a little post called The Dishwasher Tip that will Change Your Life.
This was before I started The Pin Project, so I didn’t go too pinning crazy with it. This is the original pin.
It’s not that great of a pin. The description is pretty basic too. I’m not an SEO expert, but I’m assuming this does not qualify as a quality description.
Five weeks ago, I redid the pin. I thought it might fit well with some New Years resolutions. Here is the new pin.
Much better isn’t it. But why? Let’s break it down a bit.
1-The Picture. It’s a trendier shot. It’s brighter, clearer, and zoomed in. It’s no masterpiece. I didn’t retake the pictures for this post. I just cropped one of the original pictures on the post.
2-It’s a Rich Pin. When I was emailing Pinterest, I specifically asked if Rich pins were a requirement for pins to become a suggested pin. Their answer: No. However, they did follow that up with “rich pins are considered higher quality Pins and thus rank higher in search.” Plus, the meta description from our post also pulled into the pin. So that can’t hurt in the search process.
3-Description. The new description contains searchable words. It also contains similar words to the name of the board it’s pinned to.
4-Quantity. I pinned this to 25 boards. I started pinning it in November and finished in mid January. So they were pretty spread out.
5-Clickability. (is that a word? I”m making it a word) The picture is not too revealing. It doesn’t give away what the tip is. Which means that people have to actually click the pin to see what they want to know.
So what does all that mean? It means that when you do a search for Dishwasher Tips, we’re number one.
And it means that our stats for January are Amazing!!!
~ January 2016 ~
(All stats are based on our Pinterest sessions)
Page Views: 51,154 – Up 43,686 views since last month
New Subscribers: 508 – Up 373 since last month
Pinterest Followers: 2057 – Up 228 from last month
That’s no typo….that’s actually over 50K pageviews! It’s safe to say that we had several text messages that were just screen shots of Google Analytics.
We have a new arrival on our top five posts! The Keepsake Toddler Craft has come out of no where and knocked the TMNT Hashi out of the list!
This month, I’m loving the fact that Pinterest actually responds to emails asking why a pin is generating traffic. I don’t know what I was expecting to get, maybe more of a generic answer. But I received a very friendly reply and had a nice conversation with a customer service person. It’s nice to know that one of the world’s largest social media sites still has good customer service.
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So did you start to use any Pin for Pin type groups? Do you think they helped your numbers?
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