The Pin Project – Testing the Pinterest Waters


We’re working on growing our Pinterest traffic.  Last month we started the Pin Project and I feel like we’re gaining momentum…but it’s slow.

The Pin Project-Tips, tricks, and stats from our PInterest challenge. Month 2.

Pinterest Strategy

I made 3 big changes with our strategy in June.

First, I signed up for Tailwind.  Tailwind is a web app that helps you schedule your pins.  Within five minutes of upgrading to the Plus level, I was in love.
~I can schedule all my post’s re-pins at one time.
~I can schedule my pins before a post goes live.
~I can easily track how many followers, re-pins, and referrals I have.
~Plus, their customer service is awesome.
I started with the free trial, but found that paying for the service opened up a huge amount of options.  It’s definitely an investment well worth the money.

Second, I found a Facebook group dedicated to Pinterest group boards.
This has been HUGE!  The group I found is called Pinterest Collaborative Boards.  When owners of a group board want to add more contributors, they post to the Facebook group.  Just leave a comment on their post, and they will send you an invite!  My group boards have over doubled since I joined this group.  This group only accepts bloggers, so make sure you have your blog listed the “About Me” section of your Facebook profile.

Third, I’m cleaning up my account.  I’m pretty proud of the fact that I’ve been pinning for almost as long as Pinterest has been around.  I was a very early addict.  But all this pinning has made my boards a bit messy.  I’m working on deleting boards that I no longer need and deleting pins that I don’t want any more.  No word on how this will affect my traffic yet, but I’ll keep you posted.

So here are this month’s statsjune15

(All stats are based on our Pinterest sessions)

Page Views:  1275 – Up 767 view since last month

Percent of Traffic:  35% – Up 17% since last month

New Subscribers:  4 – Up 1 since last month

Pinterest Followers:  1140 – Down 30 from last month

You may notice that our followers actually went down this month.  While I was cleaning up my boards, I deleted several that I no longer pin to.  One of them had quite a few followers.  We dropped by almost 100 followers.  But we’ve already gained most of them back…which is amazing on it’s own!Top Post

MineCraft Swords: 1161 re-pins. Original Post on March 2, 2015

MineCraft Torches: 352 re-pins. Original Post on March 2, 2015

TMNT Activity Enter the HASHI: 230 re-pins. Original Post January 19, 2015

Toddler Snack Cookies: 157 re-pins. Original Post on April 8th

Upcycled Card Boxes: 122 re-pins. Original Post on November 24, 2014

 

Love it or Leave it

Tailwind.

I’m LOVING it!  Yes, it costs money…but it’s worth it.  Pinning at least 10 times a day and to multiple group boards was starting to become very tedious.  My spreadsheet just wasn’t cutting it anymore.  Plus, Saturday mornings are great pinning times, but are awful times for my schedule…I’m going to use it as my excuse for always burning pancakes.  Now I can schedule my pins for the best pinning times and never have to think about them again.  That alone is worth the money.  Adding that to all the perks I listed above definitely make us say “Love It!”  Now I have to come up with another excuse for burning pancakes!

Have you been trying to increase your Pinterest traffic?  What are some of the tools that have been successful for you?

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